TV News Advisory: TotalEnergies Great Ethiopian Run
Despite being postponed last year, the 2021 TotalEnergies Great Ethiopian Run is coming back on Sunday, 23rd of January.
The General Manager of Great Ethiopian Run, Dagmawit Amare, expressed her delight: “It feels right – as well as a great honor - for us to be staging our annual 10km race to coincide with the homecoming of many Ethiopians. This race has always been a celebration of us coming together as a nation, and there is no better time for us to do this than now.”
Dr. Setor Norgbe, winner of Ghana's beauty pageant and a strong advocate for African unity, has confirmed that she will participate in the 2021 TotalEnergies Great Ethiopian Run International 10km. She will also appear at the pre-race press conference, which will take place at the Hyatt Regency Hotel on Friday, 21st of January. For the past two weeks Dr. Setor, who is also a medical doctor, has been touring Ethiopia and enjoying a wide range of Ethiopian hospitality. She had been due to leave Ethiopia before the race but changed her plans after hearing about Africa’s biggest road race and the opportunity to meet Haile Gebrselassie.
The men’s and women’s elite races will be led out by electric cars supplied by Green Technology Ethiopia, one of the new importers of electric cars into Ethiopia. This is part of the ‘Go Green’ initiative undertaken by Great Ethiopian Run at its races throughout 2022 following its commitment to raise awareness about environmental issues.
“Poo to the Loo” is another such campaign being promoted by race sponsor UNICEF. Speaking about the problem of poor hygiene practices in Ethiopia, Gianfranco Rotigliano, UNICEF Representative in Ethiopia, said: “approximately 22 million people, equivalent to roughly 1 in 5 of the estimated 110 million population, practice open defecation in Ethiopia, with devastating consequences on public health especially for children.” Through this campaign UNICEF is calling on everyone to become agents of change to end open defecation so that children can live healthier lives, noting that diarrhea is a major cause of deaths among children under five in Ethiopia.
Great Ethiopian Run has also partnered with UNICEF and other race sponsors including TotalEnergies, Sofi Malt, Hyatt Regency and Arki Water to arrange a street cleaning programme which will take place on the eve of the race in three locations along the course route. The cleaning will be done by environmental partner PETCO with assistance from representatives from all the sponsors.
“Our profile as one of the biggest events in Ethiopia also comes with responsibilities,” explained Marketing Director Hilina Negussie. “We hope that our practices and our example will inspire others to follow our lead.”
Twenty-two-year old Yalemzerf Yehualew opened her 2022 season in spectacular style by claiming a repeat victory at today’s rescheduled 2021 TotalEnergies Great Ethiopian Run 10km.
Her winning time of 30 minutes and 14 seconds was more than one and a half minutes faster than her winning time two years ago, as she came home a clear winner ahead of Girmawit Gebregziabiher. In third place was the 17-year old 2021 World Junior 5000m silver medallist Melkanat Wudu, making her first appearance in the international 10km.
The men’s race turned into a much closer race, with 6 athletes still together as they came into the final 500 metres. Gemechu Dida took a surprise victory over former Dubai Marathon champion Getaneh Molla, with less than a second separating the first three athletes. Boki Diriba finished 3rd. Dida’s winning time of 27 minutes and 22 seconds was the fastest winning time ever seen in the race’s 21-year history.
Yalemzerf came into the race eager to impress after having to withdraw from the Valencia 10km just two weeks ago. At Friday’s press conference she spoke about her aim of reclaiming the world half-marathon record from compatriot Letesenbet Giday.
Today she ran a clever race, making her break from long-time leader Girmawit just past the 7.5km mark after cresting the hill near the Nataional Palace. At the 9km turn at Urael Church Yalemzerf accelerated dramatically and easily pulled clear of her rival, and looked fresh and relaxed as she cruised into the finish with a winning margin of 12 seconds.
She revealed after the race that she was wearing a new pair of shoes which she had received from her agent an hour before the start of today’s race.
In the men’s race the highest placed non-Ethiopian athlete was Cornelius Kibet Kemboi who finished in 6th place in a time of 27 minutes and 37 seconds. Rodgers Kibet from Uganda was 11th, Shadrack Kipngetich from Kenya was 16th and Samson Amare from Eritrea was 18th.
Both men’s and women’s winners took home cash prizes of 100,000 birr (just over USD $2,000).
A total of 17,600 finished the race. The mass race which started less than ten minutes after the start of the elite races was set off from three approach roads in waves of participants wearing green, yellow and red t-shirts, the colours of Ethiopia’s flag.
VNR SHOTLIST: 2021_TotalEnergies_Great_Ethiopian_Run_International_10km_Raw_Material.mp4 - Direct download* HERE 00:00 - 00:07: Aerial Location Shots 00:08 - 00:16: Location Shots 00:17 - 00:19: Mass Athletes Preparation 00:20 - 00:24: Elite Athletes Preparation 00:25 - 00:28: Aerial Starting Line Elite Men 00:29 - 00:31: Aerial starting Line Green Wave 00:32 - 00:34: Elite Women Starting Line 00:35 - 00:38: Starting Line Green Wave 00:39 - 00:58: Elite Men Running Shots 00:59 - 01:12: Elite Women Winner (Yalemzerf Yehualew) Action Shots 01:13 - 01:18: Elite Women Action Shots 01:19 - 01:38: Mass Athlete Action Shots 01:39 - 01:44: Elite Men Finish Line Shot 01:45 - 01:49: Elite Women Finish Line Shot 01:50 - 02:02: Prize Giving Ceremony Shots